Top stories

Inside UK gochujang trends with consultant development chef, Philli Armitage-Mattin

With the UK starting to go for gochujang, PURE NPD gets together with development chef Philli Armitage-Mattin to discuss dishes, combinations and other potential opportunities in the Asian condiment space

How (and why) Steeps developed their gut-friendly, ‘fire cider’ wellness shot

PURE NPD goes inside the development of Steeps One Shot - an immunity-boosting, gut-focused product based on a US recipe for 'fire cider' from the 1970s

PODCAST: How Ulrick & Short changed the clean label game with their pioneering phosphate replacement

In the first podcast by PURE NPD, Chandos Elletson discovers the story behind 'ezimoist' - a revolutionary phosphate replacement from specialist supplier Ulrick & Short that opened up new opportunities with clean label meat products 20 years ago (and took the executive chef of Asda completely by surprise)

F&B Trend Analysis

Inside UK gochujang trends with consultant development chef, Philli Armitage-Mattin

With the UK starting to go for gochujang, PURE NPD gets together with development chef Philli Armitage-Mattin to discuss dishes, combinations and other potential opportunities in the Asian condiment space

7 gochujang-focused dishes in UK restaurants (and beyond)

AI-based trends platform Tastewise has highlighted Korean gochujang as a condiment to watch in the UK this year, with PURE NPD checking out 7 different dishes that feature the ingredient

AI-based food trends: inside UK consumer motivations for vegan fish (and food)

Following on from our look at plant-based fish with AI-based food intelligence platform Tastewise, PURE NPD goes deeper inside the UK consumer motivations for vegan fish - with surprising results

6 keto-friendly alcohol product examples in UK retail (and abroad)

With interest in keto-friendly alcohol on the rise in the UK, PURE NPD highlights six product examples - at home and abroad - which fit the bill

AI-based trend data

NPD Spotlight

The Development Section

The Development Kitchen of Dreams: Dan McEvoy, Dalehead Foods

What's in your development kitchen of dreams? PURE NPD columnist Dan McEvoy of Dalehead Foods allows his imagination to run wild

How (and why) Steeps developed their gut-friendly, ‘fire cider’ wellness shot

PURE NPD goes inside the development of Steeps One Shot - an immunity-boosting, gut-focused product based on a US recipe for 'fire cider' from the 1970s

PODCAST: How Ulrick & Short changed the clean label game with their pioneering phosphate replacement

In the first podcast by PURE NPD, Chandos Elletson discovers the story behind 'ezimoist' - a revolutionary phosphate replacement from specialist supplier Ulrick & Short that opened up new opportunities with clean label meat products 20 years ago (and took the executive chef of Asda completely by surprise)

Brand Strategy

Restaurant to Retail: why Hawksmoor’s steak tie-up with Ocado makes sense

Steak restaurant group Hawksmoor now have a range of steaks available via Ocado, with restaurant to retail experts Taste Shakers revealing category data that backs up the move

Keto-friendly product branding ideation in retail (and beyond)

With keto diets rising in popularity in the UK, PURE NPD looks at how existing brands might pivot their existing product branding to incorporate a keto-friendly message

How they made The Collective’s kefir yoghurt drink – Stage III: Marketing

In the third and final part of The Collective's kefir story, product developer Fiona Cramp reveals how the brand set about marketing their range, details the trade marketing tactics used and offers advice on where brands should focus their efforts post-launch in order to keep a product on a shelf

How healthy snacking brand Nibble accidentally created a keto-friendly answer to the chocolate chip home baking gap

PURE NPD discovers how, while developing her new range of keto-friendly biscuit bakes, Nibble founder Erin Moroney found (and filled) a gap in the chocolate chip home baking category

Science

Interviews