Top stories

Talking ‘third condiment’ seed sprinkling with healthy snacking brand, Munchy Seeds

Plant-based snacking brand Munchy Seeds have launched two new seed sprinkling options, which they're billing as a 'third condiment' for health-conscious consumers

AI-based Ideation: Tepache (the Mexican fermented pineapple beverage)

Tepache is a traditional Mexican beverage made from fermented pineapples - but would the UK consumer take to it?

Evolving innovation in the sports drink industry (and the AI-backed consumer motivations)

PURE NPD looks at how evolving consumer demand is changing the face of the sports drinks scene, with a dairy-based innovation and nano-amplified hemp extracts both spotted across the pond

AI-based Trend Analysis

Evolving innovation in the sports drink industry (and the AI-backed consumer motivations)

PURE NPD looks at how evolving consumer demand is changing the face of the sports drinks scene, with a dairy-based innovation and nano-amplified hemp extracts both spotted across the pond

AI-based food trends: opportunities in the Asian condiment space for the UK market

PURE NPD and Tastewise delve into the UK condiment market, discovering on-trend flavour profiles and highlighting emerging Asian options from AI-based data

AI-based food trends: emerging ingredient pairings with tempeh in the UK

Tempeh is showing clear growth in both UK menu mentions and UK consumer discussions - but which ingredient pairings should you be looking at?

AI-based food trends: UK consumer motivations with tempeh (and the emerging opportunities)

PURE NPD and AI-based food intelligence platform Tastewise delve into the potential of tempeh in the UK, detailing social/menu growth, popular eating occasions and key consumer motivations

Ingredient Ideation

Product Safari

The Development Section

Fran’s Test Kitchen: Dried shiitake mushroom seasoning

PURE NPD looks at whether naturally occurring glutamic acid in mushrooms can be used as a seasoning, in this instance with Sticky Wild Mushroom Bao Buns

Talking hot sauce innovation, urfa biber and the potential of koshu with DevilDog

PURE NPD embarks on a rollercoaster ride through the emerging world of artisan hot sauce with Liam Kirwan - ex-chef and founder of trailblazing condiment producer, DevilDog

Discussing Development: Mushrooms – the science, the AI-based stats and the ones to watch

With interest with umami flavours on the up, and mushrooms an emerging focus area for retail and foodservice teams - PURE NPD takes a closer look at the possibilities with flavoursome fungi

Brand Strategy

What does the future hold for the plant-based category

How will the plant-based sector evolve over the next five years? Those who attended the UK’s first virtual plant-based summit - hosted by Bread & Jam - got a snapshot from some of the world’s leading minds in meatless

The biggest challenge when launching a successful plant-based challenger brand

During Bread & Jam's first virtual plant-based summit, the influential founders of four UK challenger brands - including THIS and OGGS - revealed their biggest challenges in launching their respective operations

Restaurant to Retail: lessons from Leon’s pioneering supermarket strategies

David Marston – category expert at restaurant to retail experts Taste Shakers – details Leon's initial supermarket strategies in 2019, outlining the lessons to be learnt from their pioneering approach

How Brite created Europe’s first natural nootropic drink for mental performance

Brite co-founder Simas Jarasunas details how the brand first developed their functional 'Focus' drink and reveals his thoughts on the future of nootropics in UK retail

NPD Spotlight

Interviews