According to AI-based trend data from our friends at Tastewise, the Indonesian plant-based protein source tempeh is showing clear growth in terms of both UK menu mentions and consumer discussions, with the UK social growth at +55% (YoY), and UK menu mentions up +32% (YoY).
While unpasteurized tempeh certainly exists (and can have a similar flavour to that of a ripened cheese, as well as a meaty texture); pasteurized tempeh is most commonly seen in the UK, which is still nutrient-dense with a high amount of protein, as well as a number of minerals and vitamins.
It is, therefore, used as a meat replacement in meals, manifesting as BBQ ribs, spiced for curries, mince – you name it.
Previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor, and freelance trend analyst for The Food People; Hannah is now exploring new AI-based trend frontiers with PURE NPD, unravelling cutting edge consumer data to unlock new product opportunities for NPD teams across the UK and beyond.
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