6 adaptogenic chocolate products in the US to watch (and why)

With Easter just round the corner, chocolate is once again becoming the food of the moment across the UK.

A key ingredient in chocolate is obviously cocoa, which provides significant quantities of the stimulant theobromine, which is similar to caffeine in terms of effect – though not as strong.

As chocolate is high in stimulants, as well as sugar, better-for-you chocolates are being developed with an array of ‘adaptogenic’ ingredients with the ‘mood-boosting’ benefits.

Health-conscious consumers will likely have heard of ‘feel-good’ neurotransmitters such as dopamine and noradrenaline – made directly from an amino acid tyrosine.

But, as we will explore, there are several ‘adaptogenic’ ingredients and herbs, including the likes of ginseng, rhodiola, ashwagandha and reishi mushrooms, which have been used in traditional Chinese medicines for thousands of years and provide further functional opportunities in NPD.

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Hannah Atton
Hannah Atton
Previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor, and freelance trend analyst for The Food People; Hannah is now exploring new AI-based trend frontiers with PURE NPD, unravelling cutting edge consumer data to unlock new product opportunities for NPD teams across the UK and beyond.

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