With Easter just round the corner, chocolate is once again becoming the food of the moment across the UK.
A key ingredient in chocolate is obviously cocoa, which provides significant quantities of the stimulant theobromine, which is similar to caffeine in terms of effect – though not as strong.
As chocolate is high in stimulants, as well as sugar, better-for-you chocolates are being developed with an array of ‘adaptogenic’ ingredients with the ‘mood-boosting’ benefits.
Health-conscious consumers will likely have heard of ‘feel-good’ neurotransmitters such as dopamine and noradrenaline – made directly from an amino acid tyrosine.
But, as we will explore, there are several ‘adaptogenic’ ingredients and herbs, including the likes of ginseng, rhodiola, ashwagandha and reishi mushrooms, which have been used in traditional Chinese medicines for thousands of years and provide further functional opportunities in NPD.
Previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor, and freelance trend analyst for The Food People; Hannah is now exploring new AI-based trend frontiers with PURE NPD, unravelling cutting edge consumer data to unlock new product opportunities for NPD teams across the UK and beyond.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.