AI-based Ideation: Korean gochugaru

Gochugaru is Korean chilli powder (or flakes) and is used in the making of kimchi – but should NPD teams look at it as an emerging ingredient for other applications?

We used real-time, AI-based, UK consumer trend data to find some actionable answers. 

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Tom Gatehouse
Tom Gatehouse
Tom is the editor and co-founder of PURE NPD. Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.

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