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Hannah Atton

Hannah is a food and drink trend analyst, consultant and NPD expert. She was previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor and freelance trend analyst for The Food People.

NPD Chef Talk: Adapting to evolving home cooking trends in the UK

In our latest interview, ready meal specialist Helen Flower discusses post-COVID home cooking trends in the UK, with health, convenience and 'fakeaway' all on the menu

Talking UK flavour trends with Roshnee Dattani, Starbucks beverage developer

In our latest interview, PURE NPD goes inside UK (and US) coffee and flavour trends with Starbucks beverage developer Roshnee Dattani

Talking all-natural salsa development with premium dip brand, Holy Moly

Holy Moly co-founder Gaz Booth takes PURE NPD through the brand's development principles, following the launch of their new tomato and mango salsa

AI-based Ideation: Fermented honey

PURE NPD discusses whether fermented honey should be viewed as an ingredient to watch in the UK, with the help of AI-based food trends platform Tastewise

Could collagen become the next big functional ingredient in UK food and drink?

With functional all the rage, PURE NPD discusses the benefits of collagen in food and drink, highlighting nine trailblazing brands and key AI-based UK consumer data along the way

Talking ‘third condiment’ seed sprinkling with healthy snacking brand, Munchy Seeds

Plant-based snacking brand Munchy Seeds have launched two new seed sprinkling options, which they're billing as a 'third condiment' for health-conscious consumers

Evolving innovation in the sports drink industry (and the AI-backed consumer motivations)

PURE NPD looks at how evolving consumer demand is changing the face of the sports drinks scene, with a dairy-based innovation and nano-amplified hemp extracts both spotted across the pond

Discussing Development: Mushrooms – the science, the AI-based stats and the ones to watch

With interest with umami flavours on the up, and mushrooms an emerging focus area for retail and foodservice teams - PURE NPD takes a closer look at the possibilities with flavoursome fungi

Sacha inchi protein pioneers in US retail (and beyond)

PURE NPD takes a closer look at sacha inchi, the nutrient-dense 'super seed' that looks a great fit for mainstream plant-based NPD

6 adaptogenic chocolate products in the US to watch (and why)

PURE NPD looks at six adaptogenic chocolate products in the US which could meet UK consumer demand for ‘mood boosting’ foods

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