Hannah Atton

Hannah is a freelance food and drink trends analyst. She has worked for two large FMCGs, Tesco Food Academy and a well-known food trends agency, creating creative reports for key global brands including: Nestlé, Unilever and Carlsberg.

Inside UK gochujang trends with consultant development chef, Philli Armitage-Mattin

With the UK starting to go for gochujang, PURE NPD gets together with development chef Philli Armitage-Mattin to discuss dishes, combinations and other potential opportunities in the Asian condiment space

7 gochujang-focused dishes in UK restaurants (and beyond)

AI-based trends platform Tastewise has highlighted Korean gochujang as a condiment to watch in the UK this year, with PURE NPD checking out 7 different dishes that feature the ingredient

How (and why) Steeps developed their gut-friendly, ‘fire cider’ wellness shot

PURE NPD goes inside the development of Steeps One Shot - an immunity-boosting, gut-focused product based on a US recipe for 'fire cider' from the 1970s

6 keto-friendly alcohol product examples in UK retail (and abroad)

With interest in keto-friendly alcohol on the rise in the UK, PURE NPD highlights six product examples - at home and abroad - which fit the bill

Who are the end consumers for keto-friendly food products in the UK (and is there a gap in the market)?

Interest in keto diets is on the rise in the UK, but who is the end consumer? To us, it's split into two groups - and both will have different keto product needs

Keto Diet Trends: what’s going on in dairy and baking?

Following on from our AI-based data piece with Tastewise on keto diet trends in the UK, PURE NPD goes inside the dairy and baking retail categories, across the UK and US, to gauge current ketogenic NPD direction

Keto Diet Trends: what’s going on in snacking and cereals?

Following on from our AI-based data piece with Tastewise on keto diet trends in the UK, PURE NPD goes inside the snacking and cereal retail categories, across the UK and US, to gauge current ketogenic NPD direction

Inside plant-based fish trends with Louise Kirby, development and brand lead at Good Catch

In our interview with Louise, we discuss the advancement of plant-based fish from a development point of view, the different ingredients used in creating seafood alternatives and the unusual idea of vegan ceviche

Shio Koji vs. Meat: how it works, the many uses (and the untapped potential of shio-cuterie)

PURE NPD's development team delves into shio koji, a traditional Japanese seasoning/marinade that possesses diverse and unique functionalities when applied to meat

Plant-based fish: supermarket category analysis and the healthy eating gap between restaurants and retail

Trends expert Hannah Atton provides her analysis of both the UK retail and foodservice sectors when it comes to the emerging plant-based fish trend, with a sprinkling of major supermarket category analysis thrown in

Seven plant-based fish innovators in UK restaurants (and beyond)

PURE NPD discusses six casual dining outlets which are innovating with different plant-based ingredients to create vegan-friendly versions of fish dishes

Ten plant-based fish innovators in UK retail (and beyond)

After AI-based trends platform Tastewise revealed the key fish alternative drivers in the UK, PURE NPD looks at 10 different plant-based fish retail products already making a mark

BBQ trends to shape 2021

From Autumn BBQ habits to Argentinian cross cooking, fire is coming into play in a big way, with Hannah Atton exploring upcoming trends for next year

Three plastic-free packaging concepts to watch and why

Reducing or removing plastic from packaging is high on the agenda for brands large and small. PURE NPD's Hannah Atton discusses three recent innovations to hit the headlines

The Future of Ready Meals Part III: the importance of a strong brand message

Trends analyst Hannah Atton and development chef Ben Peatfield discuss the significance of brand philosophy in the new ready meal space

The Future of Ready Meals Part II: finding flavour with fermentation

In the second of a three-part series, PURE NPD discusses why fermented foods might have a larger role to play in the ready meal of the future

The Future of Ready Meals Part I: Middle Eastern/Mediterranean

In the first of a three-part deep dive into the future of UK ready meals, PURE NPD analyses Middle Eastern/Mediterranean flavour trends and discusses their emerging mainstream relevance

Trend Deep Dive: four opportunities in the new food-to-go sandwich market

With food-to-go still negotiating a crisis from the effects of lockdown, PURE NPD’s Hannah Atton discusses four potential ways for the humble sandwich to make a comeback

Six ‘low and no’ alcohol drink concepts to watch and why

Trends analyst Hannah Atton dives into the world of low and no alcohol drinks, highlighting six innovative brands to keep an eye on

Five CBD drink concepts to watch and why

Trends analyst Hannah Atton looks at five CBD drink brands, outlines their different approaches and discusses how businesses should manage consumer expectation in the growing market

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