Tom Gatehouse

Tom is the editor and co-founder of PURE NPD. Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.

AI-based food trends: inside UK consumer motivations for vegan fish (and food)

Following on from our look at plant-based fish with AI-based food intelligence platform Tastewise, PURE NPD goes deeper inside the UK consumer motivations for vegan fish - with surprising results

Trend Watch: Yerba Mate

Functional tea brand Steaz have announced the launch of its new ‘Antioxident Brew’ range in the US, which is brewed with antioxidants from yerba mate - a traditional South American, caffeine-rich beverage.

AI-based food trends: will 2021 be a breakthrough year for the keto diet in the UK?

PURE NPD's latest tie-up with food intelligence platform Tastewise focuses on the keto diet, with exclusive AI-based trend data revealing a number of NPD interest areas within the dieting trend as it edges closer to the UK mainstream

Huel launches ready-to-drink banana flavour

Meal replacement giant Huel has added a new banana flavour to its ready-to-drink bottle range

Trailblazer Safari: Wagyu pastrami, the Michelin-starred McMuffin and the salted egg dessert series of dreams

In our latest virtual food safari, we reveal the latest high-end comfort food innovations, including a Michelin-starred banoffee pie doughnut, salted duck egg yolk custard French toast and a new chicken burger from the creative minds behind Noma

AI-based food trends: what the UK really wants from plant-based fish

In our latest AI-based deep dive into the next big food trends, pioneering platform Tastewise reveals the state of play with plant-based fish in the UK, delving into the motivations, points of language and key ingredients driving the emerging category

How Omami developed a range of fresh baby food using the HPP processing method

PURE NPD discovers how fridge-fresh baby food brand Omami created their debut range, which utilizes high pressure processing techniques to preserve and protect nutrients, vitamins, flavour and texture

“The landscape for food retailing is changing, for good”: What we learnt from Ocado’s massive jump in yearly sales

Online supermarket giant Ocado have said that the grocery landscape is changing “for good” as it reported a mammoth 35% jump in sales over the past year

Oat-based vegan pizza and the AI-based future of food trend analysis

PURE NPD is to explore the world of AI-based trend analysis, starting with Tastewise, a pioneering platform that harnesses the largest data-set in food intelligence to analyse and predict consumer behaviour

Inside The Natural Food & Drink Company – the startup manufacturing innovators with future trend insight

PURE NPD discovers how The Natural Food & Drink Company are pioneering a new level of small-scale production, becoming a source of F&B retail trend insight in the process

Across the Pond: Three new cereal brand product launches in US retail

PURE NPD highlights three new branded cereal brand product launches in the US

UK grocery retail market share is up – but what does that mean for product developers?

A new report from IGD shows that UK grocery retail market share grew to 81% this year, up from 64% in 2019. So how does NPD react?

Catching up with incrEDIBLE, the plant-based edible spoon guys

PURE NPD chats with Dinesh Tadepalli, co-founder of plant-based edible spoon operation incrEDIBLE, who have been making eco-friendly waves of late

The Editor’s Brief: Asia’s first animal-free ice cream, Danish cookie innovation and the supermarket development job of a lifetime

PURE NPD editor Tom Gatehouse introduces the week with five interesting stories from around the world

Manilife teases new podcast on how brands should spend their first £500 marketing budget

Manilife's Dan Pope has released a video preview of his upcoming podcast on how young food and drink brands should spend their first marketing budgets

Key considerations when launching a product into a major retailer

In a new eBook from Circle Select, NPD expert Becky Sparks offers key product advice for brands in the process of launching a product into a major retail player

THIS take plant-based marketing to a new level with social media influencer prank

Meat alternative mischief-makers THIS have tricked social media influencers into believing their 'chicken' is the real thing

Canned cocktail startup MOTH secure Waitrose listing

Canned cocktail brand Mix of Total Happiness (MOTH) has secured an exclusive listing with Waitrose to stock their four-strong range

Inside Ingredients: Liquid Shio Koji

PURE NPD discovers the many remarkable uses of liquid shio koji - a fermented marinade/seasoning now appearing in mainstream development

German vegan brand Wholey launch frozen smoothie bowl packs in the UK

German vegan brand Wholey have launched their four-strong frozen smoothie bowl range in the UK

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