Tom Gatehouse

Tom is the editor of Pure NPD Insights. He previously spent three years at William Reed’s food insight platform Food Spark, was the co-founder and editor of The Cream, is a former Restaurant magazine columnist and has had chef training in fifty of the best restaurants in the UK and Europe.

Inside NPD: Petits Filous Dairy Free

Petits Filous Dairy Free launched in the UK at the start of July, with Pure NPD checking out the ingredient deck, assessing the social media response and analysing Tastewise AI-based consumer data for trend indicators

AI-based Ideation: Nordic-style coffee

Pure NPD discusses the potential of Nordic-style coffee with UK consumers, featuring Tastewise AI-based data and premium coffee brand Norlo

Trendwatch: Sunday Pancakes with hazelnut maple praline and brown butter

Sunday in Brooklyn, the popular New York eatery, is launching its London outpost this month, with decadent Sunday Pancakes headlining the brunch menu

The D2C Summit by Bread & Jam: What’s next for food and drink online?

At last week's virtual D2C Summit by Bread & Jam, hundreds of challenger brands and thought leaders gathered to explore growth opportunities within online grocery

AI-based Ideation: Indonesian cuisine

Tempeh leads the charge for Indonesian cuisine's mainstream entry in the UK - but what does Tastewise's AI-based data tell us about consumer motivations and on-trend dish pairings?

Trailblazer Safari: Scottish scallop shoryu, Black Kanzuri and Bengali unripe-mango mustard

This month in our development inspiration series, we discuss innovative food posts from Paraguay, Denmark, Hong Kong and Sheffield - with fish, ferments and Vietnamese crêpes all on the menu

Coca-Cola bringing Japanese alcoholic seltzer brand Lemon-dou to the UK – but what is chūhai?

Coca-Cola's Lemon-dou, which has been sold in Japan since 2018, is set to arrive in the UK, with the beverage a rendition of the traditional Japanese drink, chūhai

Pasquale’s Peppers debut chilli-based condiment trio

Pasquale’s Peppers has made its debut in the UK, launching three spicy Italian condiments based on southern Italian traditions

Kolibri Drinks scraps CBD in non-alcoholic RTD cocktail revamp

London startup Kolibri Drinks has overhauled its range of non-alcoholic RTD cocktails, with the brand notably ending its relationship with CBD

Discussing food and drink trends with Zoe Simons, Waitrose senior innovation chef

PURE NPD talks trends with Zoe Simons, Waitrose senior brand and innovation development chef, with plant-based fish, shio koji and mushrooms all cropping up

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