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Tom Gatehouse

Tom is the editor and co-founder of PURE NPD. Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.
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Editor's Brief

AI-based food trends: what the UK really wants from plant-based fish

Tom Gatehouse -
In our latest AI-based deep dive into the next big food trends, pioneering platform Tastewise reveals the state of play with plant-based fish in the UK, delving into the motivations, points of language and key ingredients driving the emerging category
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Development

How Omami developed a range of fresh baby food using the HPP processing method

Tom Gatehouse -
PURE NPD discovers how fridge-fresh baby food brand Omami created their debut range, which utilizes high pressure processing techniques to preserve and protect nutrients, vitamins, flavour and texture
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Strategy

“The landscape for food retailing is changing, for good”: What we learnt from Ocado’s massive jump in yearly sales

Tom Gatehouse -
Online supermarket giant Ocado have said that the grocery landscape is changing “for good” as it reported a mammoth 35% jump in sales over the past year
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Editor's Brief

Oat-based vegan pizza and the AI-based future of food trend analysis

Tom Gatehouse -
PURE NPD is to explore the world of AI-based trend analysis, starting with Tastewise, a pioneering platform that harnesses the largest data-set in food intelligence to analyse and predict consumer behaviour
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Strategy

Inside The Natural Food & Drink Company – the startup manufacturing innovators with future trend insight

Tom Gatehouse -
PURE NPD discovers how The Natural Food & Drink Company are pioneering a new level of small-scale production, becoming a source of F&B retail trend insight in the process
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Products

Across the Pond: Three new cereal brand product launches in US retail

Tom Gatehouse -
PURE NPD highlights three new branded cereal brand product launches in the US
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Trends

UK grocery retail market share is up – but what does that mean for product developers?

Tom Gatehouse -
A new report from IGD shows that UK grocery retail market share grew to 81% this year, up from 64% in 2019. So how does NPD react?
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Interviews

Catching up with incrEDIBLE, the plant-based edible spoon guys

Tom Gatehouse -
PURE NPD chats with Dinesh Tadepalli, co-founder of plant-based edible spoon operation incrEDIBLE, who have been making eco-friendly waves of late
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Editor's Brief

The Editor’s Brief: Asia’s first animal-free ice cream, Danish cookie innovation and the supermarket development job of a lifetime

Tom Gatehouse -
PURE NPD editor Tom Gatehouse introduces the week with five interesting stories from around the world
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Strategy

Manilife teases new podcast on how brands should spend their first £500 marketing budget

Tom Gatehouse -
Manilife's Dan Pope has released a video preview of his upcoming podcast on how young food and drink brands should spend their first marketing budgets
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Strategy

Key considerations when launching a product into a major retailer

Tom Gatehouse -
In a new eBook from Circle Select, NPD expert Becky Sparks offers key product advice for brands in the process of launching a product into a major retail player
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Strategy

THIS take plant-based marketing to a new level with social media influencer prank

Tom Gatehouse -
Meat alternative mischief-makers THIS have tricked social media influencers into believing their 'chicken' is the real thing
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Products

Canned cocktail startup MOTH secure Waitrose listing

Tom Gatehouse -
Canned cocktail brand Mix of Total Happiness (MOTH) has secured an exclusive listing with Waitrose to stock their four-strong range
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Development

Inside Ingredients: Liquid Shio Koji

Tom Gatehouse -
PURE NPD discovers the many remarkable uses of liquid shio koji - a fermented marinade/seasoning now appearing in mainstream development
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Products

German vegan brand Wholey launch frozen smoothie bowl packs in the UK

Tom Gatehouse -
German vegan brand Wholey have launched their four-strong frozen smoothie bowl range in the UK
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Trends

Tesco reveals soaring green vegetable demand as vegan scratch cooking continues

Tom Gatehouse -
A new report from Tesco shows a notable increase in consumer demand for green vegetables, with PURE NPD discussing the continued rise of the vegan scratch cook
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Products

Oatly debut oat-based ‘cream cheese’ spreads

Tom Gatehouse -
Plant-based dairy movers Oatly have launched three flavours of oat-based ‘cream cheese’ spread in the UK
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Products

Absolut Vodka’s paper bottle launches in the UK

Tom Gatehouse -
Pernod Ricard have begun rolling out their new 'Absolut Paper' packaging in the UK and Sweden
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Products

M&S to add ‘Year of the Ox’ Chinese meal boxes from 2 Sisters Food Group

Tom Gatehouse -
Three new Chinese meal boxes from 2 Sisters Food Group are heading for Marks and Spencer to celebrate the ‘Year of the Ox
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Products

Yeo Valley roll out nut butter split yoghurt trio

Tom Gatehouse -
Yeo Valley Organic have launched a trio of ‘indulgent’ split pot yoghurts into Sainsbury’s
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