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Tom Gatehouse

Tom is the editor of Pure NPD Insights. He previously spent three years at William Reed’s food insight platform Food Spark, was the co-founder and editor of The Cream, is a former Restaurant magazine columnist and has had chef training in fifty of the best restaurants in the UK and Europe.
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Trends

AI-based Ideation: Tepache (the Mexican fermented pineapple beverage)

Tom Gatehouse -
Tepache is a traditional Mexican beverage made from fermented pineapples - but would the UK consumer take to it?
Trends

AI-based Ideation: Ezme (Turkish Spicy Salsa)

Tom Gatehouse -
PURE NPD discusses whether development teams should take a closer look at ezme (also known as Turkish spicy salsa)
Interviews

Talking hot sauce innovation, urfa biber and the potential of koshu with DevilDog

Tom Gatehouse -
PURE NPD embarks on a rollercoaster ride through the emerging world of artisan hot sauce with Liam Kirwan - ex-chef and founder of trailblazing condiment producer, DevilDog
Trends

AI-based food trends: opportunities in the Asian condiment space for the UK market

Tom Gatehouse -
PURE NPD and Tastewise delve into the UK condiment market, discovering on-trend flavour profiles and highlighting emerging Asian options from AI-based data
Strategy

What does the future hold for the plant-based category

Tom Gatehouse -
How will the plant-based sector evolve over the next five years? Those who attended the UK’s first virtual plant-based summit - hosted by Bread & Jam - got a snapshot from some of the world’s leading minds in meatless
Strategy

The biggest challenge when launching a successful plant-based challenger brand

Tom Gatehouse -
During Bread & Jam's first virtual plant-based summit, the influential founders of four UK challenger brands - including THIS and OGGS - revealed their biggest challenges in launching their respective operations
Trends

AI-based Ideation: Korean gochugaru

Tom Gatehouse -
Gochugaru is Korean chilli powder (or flakes) and is used in the making of kimchi - but should NPD teams look at it as an emerging ingredient for other applications? We used real-time, AI-based, UK consumer trend data to find some actionable answers
Trends

AI-based food trends: emerging ingredient pairings with tempeh in the UK

Tom Gatehouse -
Tempeh is showing clear growth in both UK menu mentions and UK consumer discussions - but which ingredient pairings should you be looking at?
Trends

Crossing the Pond: US product launches vs AI-based UK consumer data

Tom Gatehouse -
PURE NPD takes three recent product launches in the US and funnels them through the latest AI-based UK consumer data from Tastewise to see if there might be life for similar NPD this side of the pond.
Development

Developing Pakistani street food with Manchester chai café, Aunty Ji’s

Tom Gatehouse -
Our head of NPD Ben Peatfield details three Pakistani-focused products he recently developed with the Manchester chai café, Aunty Ji's
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