Tom is the editor of Pure NPD Insights.
He previously spent three years at William Reed’s food insight platform Food Spark, was the co-founder and editor of The Cream, is a former Restaurant magazine columnist and has had chef training in fifty of the best restaurants in the UK and Europe.
In the second part of our exclusive deep dive into EDI and their game-changing ‘Spirited Euphoria’, master distiller Anthony Wilson reveals how he developed the unique flavour profile of the pioneering, endorphin-led, functional spirit
In the first part of our exclusive deep dive into EDI and their ‘Spirited Euphoria’ debut, founding partner Helene Locke reveals the pioneering brand’s vision, strategies and consumer targets, with EDI aiming to be functional drinks leaders with their endorphin-led, alcohol-free experience.
Functional tea brand Steaz have announced the launch of its new ‘Antioxident Brew’ range in the US, which is brewed with antioxidants from yerba mate - a traditional South American, caffeine-rich beverage.
PURE NPD's latest tie-up with food intelligence platform Tastewise focuses on the keto diet, with exclusive AI-based trend data revealing a number of NPD interest areas within the dieting trend as it edges closer to the UK mainstream
In our latest virtual food safari, we reveal the latest high-end comfort food innovations, including a Michelin-starred banoffee pie doughnut, salted duck egg yolk custard French toast and a new chicken burger from the creative minds behind Noma
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