Discussing Development: Mushrooms – the science, the AI-based stats and the ones to watch

With interest with umami flavours on the up, and mushrooms an emerging focus area for retail and foodservice teams – PURE NPD takes a closer look at the possibilities with flavoursome fungi.

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Hannah Atton
Hannah Atton
Previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor, and freelance trend analyst for The Food People; Hannah is now exploring new AI-based trend frontiers with PURE NPD, unravelling cutting edge consumer data to unlock new product opportunities for NPD teams across the UK and beyond.

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