How (and why) snacking disrupters Made for Drink developed their “ambitious” potato crisp debut

Made for Drink are, as their name suggests, bar snacks that are designed to be paired with a drink, inspired by different drinking cultures around the world.

Until this morning, Made for Drink offered three different types of snack – Chorizo Thins, Duck Fritons and Mangalitza Salami Chips. The trio have been a huge success since first being unleashed into foodservice in 2016, with the likes of Michel Roux Jnr and Heston Blumenthal among the many to regularly sing their praises.

Start your free trial

Already a member? Sign in.

Chandos Elletson
Chandos is the publisher and co-founder of PURE NPD. A former food writer for The Times, Chandos was also one of the three founders of Restaurant magazine and instrumental in the creation of The World’s 50 Best Restaurants. Chandos is also a winner of the Glenfiddich Food Writer of the Year award.

Latest stories

Latest development

Latest trends

Latest strategy