How Omami developed a range of fresh baby food using the HPP processing method

So you’re a successful Iraqi telecoms and construction entrepreneur. You’ve spent most of your life in the Middle East but you’re now looking to move to the UK with your newly pregnant wife. You’re eager to start a new business to coincide with the latest chapter in your life – but which sector do you choose to tackle?

This was the question rattling around the head of one Sallar Al Mulla just over two years ago as he started planning for the birth of his firstborn. This included creating a meticulous meal plan that spanned the first 1000 days of his incoming child’s development.

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Tom Gatehouse
Tom Gatehouse
Tom is the editor and co-founder of PURE NPD. Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.

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