How (and why) Steeps developed their gut-friendly, ‘fire cider’ wellness shot

There are many different ways for a piece of NPD to stand out, from packaging to format, flavour combination to functionality.

In the case of Steeps One Shot – a gut-friendly wellness shot made of seven raw, natural, sustainably-sourced organic ingredients – it’s all about the origin of the recipe.

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Hannah Atton
Hannah Atton
Previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor, and freelance trend analyst for The Food People; Hannah is now exploring new AI-based trend frontiers with PURE NPD, unravelling cutting edge consumer data to unlock new product opportunities for NPD teams across the UK and beyond.

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