Impossibrew and the search for the missing ‘alcohol alternative’

Impossibrew, a newly launched startup, has positioned itself as the world’s first beer alternative designed to naturally mimic the relaxing effects of drinking, but without alcohol.

And, with their first pre-release selling out within three days of their website going live, the brand is aiming to launch its commercial retail version in the summer of 2021.

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Chandos Elletson
Chandos is the publisher and co-founder of PURE NPD. A former food writer for The Times, Chandos was also one of the three founders of Restaurant magazine and instrumental in the creation of The World’s 50 Best Restaurants. Chandos is also a winner of the Glenfiddich Food Writer of the Year award.

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