Inside plant-based fish trends with Louise Kirby, development and brand lead at Good Catch

As mentioned in our plant-based fish category analysis at the end of last week, both start-ups and established brands alike are researching and developing plant-products that aim to meet growing consumer demand.

AI-based food trend data from pioneering platform Tastewise revealed that plant-based (or, indeed, vegan) fish is showing promising growth in the UK. Tuna, for example, has grown +15.4% on average each month over the last year when it comes to appearances on restaurant menus.

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Hannah Atton
Hannah Atton
Hannah is a freelance food and drink trends analyst. She has worked for two large FMCGs, Tesco Food Academy and a well-known food trends agency, creating creative reports for key global brands including: Nestlé, Unilever and Carlsberg.

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