Inside plant-based fish trends with Louise Kirby, development and brand lead at Good Catch

As mentioned in our plant-based fish category analysis at the end of last week, both start-ups and established brands alike are researching and developing plant-products that aim to meet growing consumer demand.

AI-based food trend data from pioneering platform Tastewise revealed that plant-based (or, indeed, vegan) fish is showing promising growth in the UK. Tuna, for example, has grown +15.4% on average each month over the last year when it comes to appearances on restaurant menus.