Keto Diet Trends: what’s going on in snacking and cereals?

As revealed in yesterday’s AI-based Tastewise trend data article, there is a +30% YoY increase in interest in the keto diet among UK consumers.

We also know the nutritional benefits of keto are currently the biggest draw, with the data revealing that the words ‘protein’, ‘nutrition’ and ‘low-carb’ are three of the five most popular keto claims in the UK.

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Hannah Atton
Hannah Atton
Previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor, and freelance trend analyst for The Food People; Hannah is now exploring new AI-based trend frontiers with PURE NPD, unravelling cutting edge consumer data to unlock new product opportunities for NPD teams across the UK and beyond.

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