6 keto-friendly alcohol product examples in UK retail (and abroad)

Those on keto require a high-fat, moderate-protein and low-carbohydrate diet to force the body to burn fats rather than carbohydrates. By following the diet, a person can shift into ketosis, the metabolic state in which energy is mostly derived from fat.

As it can bump you out of ketosis by halting fat metabolism to metabolise alcohol, booze is generally not recommended while abiding to keto rules.

However, exclusive AI-data from Tastewise last week revealed that UK consumer interest in keto-friendly alcohol is up 22% YoY. This means there are keto-dieters who don’t want to give up the booze just yet, but still want to burn fat.

Start your free trial

Already a member? Sign in.

Hannah Atton
Hannah Atton
Previously a cross-category product developer and trends researcher for Tesco, an NPD technologist at Bakkavor, and freelance trend analyst for The Food People; Hannah is now exploring new AI-based trend frontiers with PURE NPD, unravelling cutting edge consumer data to unlock new product opportunities for NPD teams across the UK and beyond.

Latest stories

Latest development

Latest trends

Latest strategy