Sainsbury’s goes for sorghum as snacking challenger Insane Grain secures listing

Healthy snacking brand Insane Grain has secured a Sainsbury’s listing for their range of puffed snacks, which are made from the ancient grain sorghum.

Insane Grain’s ‘Crispy & Melty Puffs’ come in three flavours – Cheese, Salt & Vinegar and Salted Caramel – with Sainsbury’s to take on two of the flavours from February 14th in 70 of their stores.

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