AI-based food trends: what the UK really wants from plant-based fish

Product developers are constantly after the next big thing to chase, be it an on-trend ingredient, cuisine, format, scientific advancement – the list goes on and on.

But while ideation seems to be everywhere, the fact is that the vast majority of conventional, qualitative-heavy trend analysis simply can’t stand up.

Here at PURE NPD, we’re all about creating trend analysis from irrefutably authoritative, quantitative foundations. Like actual product development, trend analysis needs to be built, starting with (and based upon) comprehensively sourced data.

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Tom Gatehouse
Tom Gatehouse
Tom is the editor and co-founder of PURE NPD. Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.

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