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The Laughing Cow to launch “two new snacking innovations” in the US

The Laughing Cow is to introduce two new snacking products in the US, with The Laughing Cow Blends and The Laughing Cow & Go portable cups both launching this month.

The Laughing Cow Blends are blended cheese spreads in three different flavours: Chickpea & Cheese with Herb, Lentil & Cheese with Curry, and Red Bean & Cheese with Paprika.

Each are split into eight spreadable wedges, with each wedge containing 2g of protein as well as calcium and vitamin E.

The Laughing Cow & Go portable cups, meanwhile, combine creamy dippable cheese with whole wheat breadsticks.

Coming in at around 150 calories per serving, as well as 5g of protein; the range comes in three flavours: Creamy Original paired with whole wheat breadsticks, Creamy White Cheddar paired with pretzel breadsticks and Creamy Herbs paired with multigrain breadsticks.

“We’re thrilled to kick-off the new year with new and exciting innovations,” said The Laughing Cow USA brand director Zach Fatla.

“The launch of these products shows the evolution and adaptability of The Laughing Cow to consumer snacking trends – we’re bringing big flavour, real ingredients and portability forward as part of a strong line-up of products, including our current variety of original wedges.”

The Laughing Cow Blends
The Laughing Cow Blends range
Tom Gatehouse
Tom is the editor of Pure NPD Insights. He previously spent three years at William Reed’s food insight platform Food Spark, was the co-founder and editor of The Cream, is a former Restaurant magazine columnist and has had chef training in fifty of the best restaurants in the UK and Europe.

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