And, earlier this month, it effectively arrived with the introduction of EDI (The Endorphin Dealer Institute) – the world’s first global laboratory dedicated to distilled ‘endorphin’ spirits.
Launched in London on March 1st, EDI are pioneering a new category of functional, alcohol-free premium spirits, with their debut product – Spirited Euphoria – a uniquely molecular blend of hemp, nootropics, cannabidiol (CBD) and adaptogens, designed to give the consumer an uplifted and relaxed feeling.
Tom is the editor and co-founder of PURE NPD.
Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.
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