Across the Pond: Three new cereal brand product launches in US retail

As a UK product developer, it’s always a good idea to have one eye on the US market. There are often similarities in terms of major trend trajectories and, depending on your category, the UK can be a good few years behind their cousins across the pond when it comes to widespread consumer interest.

Plant based meat alternatives and CBD being two that spring to mind.

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Tom Gatehouse
Tom Gatehouse
Tom is the editor and co-founder of PURE NPD. Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.

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