Trend Watch: Yerba Mate

Earlier this week, US functional tea brand Steaz announced the launch of its new ‘Antioxidant Brew’ range, which is to arrive in Whole Foods across the pond from March.

The thing that caught our eye was the mention of yerba mate – a traditional South American, caffeine-rich beverage.

Start your free trial

Already a member? Sign in.

Tom Gatehouse
Tom Gatehouse
Tom is the editor and co-founder of PURE NPD. Formerly the deputy editor of trends and innovations hub Food Spark, Tom has had chef training in 50 top kitchens across the UK and Europe and is a former Restaurant magazine columnist. Tom has also served as a judge for the 50 Best BBVA Scholarship.

Latest stories

Latest development

Latest trends

Latest strategy