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Whole Earth introduce new peanut butter honey spread

Whole Earth have launched a new peanut butter honey spread into UK retail, with the brand saying the NPD “brings together two powerhouses in the spreads category into one jar.”

Available in Asda from February, Whole Earth Smooth Peanut Butter with Honey is said to marry together the wholesome nutty flavours of smooth peanut butter with real honey to create a unique flavour sensation.

“For all those people who add both peanut butter and honey to their breakfast, it is not only convenient but also tastes incredible,” said Bryan Martins, Whole Earth marketing and category director at Ecotone UK.

“Both naturally delicious, the flavours of peanut butter and honey marry together perfectly. Following the rapid boom of baking during lockdowns, we predict Whole Earth Honey Peanut Butter to be a staple in every avid baker’s pantry.”

Made with real honey, the new spread is primed as a porridge or cereal topping, as a spread on pancakes or as a baking ingredient.

Kirstie Hawkins, brand controller at Whole Earth, added: “It was a natural move to combine the nation’s favourite spreads, peanut butter and honey. In doing so, we’ve managed to create a flavour fusion that not only tastes amazing, but is incredibly versatile and aligned with Whole Earth’s brand values.

“Harmonising perfectly with the rise in home baking, Whole Earth Honey can enhance the flavour of home baked goods, as well as your morning breakfast.”

Tom Gatehouse
Tom is the editor of Pure NPD Insights. He previously spent three years at William Reed’s food insight platform Food Spark, was the co-founder and editor of The Cream, is a former Restaurant magazine columnist and has had chef training in fifty of the best restaurants in the UK and Europe.

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