How they made The Collective’s kefir yoghurt drink – Stage III: Marketing

In the third and final part of The Collective's kefir story, product developer Fiona Cramp reveals how the brand set about marketing their range, details the trade marketing tactics used and offers advice on where brands should focus their efforts post-launch in order to keep a product on a shelf

How healthy snacking brand Nibble accidentally created a keto-friendly answer to the chocolate chip home baking gap

PURE NPD discovers how, while developing her new range of keto-friendly biscuit bakes, Nibble founder Erin Moroney found (and filled) a gap in the chocolate chip home baking category

How (and why) snacking disrupters Made for Drink developed their “ambitious” potato crisp debut

PURE NPD catches up with Made for Drink founder Dan Featherstone to discover the bar snack brand's motivations for deciding to tackle the £1bn potato crisp category

Restaurant to Retail: How (and why) chef Pierre Koffmann entered the frozen chip category

In our latest Restaurant to Retail strategy piece, we reveal how revered chef Pierre Koffmann and legendary development chef Neil Nugent combined to create a soon-to-be released range of frozen frites

Oat-based vegan pizza: branding ideation from AI-based trend analysis

Branding agency Blue Sheep Design explores how an oat-based vegan pizza - touted as a real opportunity in NPD by AI-based trends platform Tastewise - might look if taken through to the retail shelf

“The landscape for food retailing is changing, for good”: What we learnt from Ocado’s massive jump in yearly sales

Online supermarket giant Ocado have said that the grocery landscape is changing “for good” as it reported a mammoth 35% jump in sales over the past year

Oat-based vegan pizza: translating trends with retail category analysis

After AI-based trend analysis platform Tastewise proved why oat-based vegan pizza could be the next big thing, PURE NPD discovers the latest in pizza category analysis

Inside The Natural Food & Drink Company – the startup manufacturing innovators with future trend insight

PURE NPD discovers how The Natural Food & Drink Company are pioneering a new level of small-scale production, becoming a source of F&B retail trend insight in the process

Flavor teams up with Grateful boxes to offer new sampling route to at-home workers

Integrated sampling agency Flavor have partnered up with a new subscription box service, Grateful, to unlock the potential of product sampling with at-home employees

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