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Innovation Watch: Birria tacos with Pakistani nihari-inspired consommé

Birria Brothers is a new Mexican pop-up in Manchester serving street-food tacos dipped in a consommé inspired by traditional Pakistani nihari stew

AI-based food trends: the rise of Pakistani cuisine in the UK

PURE NPD and Tastewise delve into the rise of Pakistani cuisine in the UK, discussing exclusive AI-backed consumer trend data on popular dishes and ingredients, regional penetrations and eating occasions

10 adaptogen-powered, functional drink brands in the US to watch (and why)

PURE NPD highlights 10 innovative drink brands in the US (and Canada) who are harnessing the functional powers of nootropics and adaptogens

AI-based food trends: inside UK consumer motivations for vegan fish (and food)

Following on from our look at plant-based fish with AI-based food intelligence platform Tastewise, PURE NPD goes deeper inside the UK consumer motivations for vegan fish - with surprising results

7 gochujang-focused dishes in UK restaurants (and beyond)

AI-based trends platform Tastewise has highlighted Korean gochujang as a condiment to watch in the UK this year, with PURE NPD checking out 7 different dishes that feature the ingredient

6 keto-friendly alcohol product examples in UK retail (and abroad)

With interest in keto-friendly alcohol on the rise in the UK, PURE NPD highlights six product examples - at home and abroad - which fit the bill

Who are the end consumers for keto-friendly food products in the UK (and is there a gap in the market)?

Interest in keto diets is on the rise in the UK, but who is the end consumer? To us, it's split into two groups - and both will have different keto product needs

Trend Watch: Yerba Mate

Functional tea brand Steaz have announced the launch of its new ‘Antioxident Brew’ range in the US, which is brewed with antioxidants from yerba mate - a traditional South American, caffeine-rich beverage.

Keto Diet Trends: what’s going on in dairy and baking?

Following on from our AI-based data piece with Tastewise on keto diet trends in the UK, PURE NPD goes inside the dairy and baking retail categories, across the UK and US, to gauge current ketogenic NPD direction

Keto Diet Trends: what’s going on in snacking and cereals?

Following on from our AI-based data piece with Tastewise on keto diet trends in the UK, PURE NPD goes inside the snacking and cereal retail categories, across the UK and US, to gauge current ketogenic NPD direction

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