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Asian

Fran’s Test Kitchen: Dried shiitake mushroom seasoning

PURE NPD looks at whether naturally occurring glutamic acid in mushrooms can be used as a seasoning, in this instance with Sticky Wild Mushroom Bao Buns

AI-based Ideation: Korean gochugaru

Gochugaru is Korean chilli powder (or flakes) and is used in the making of kimchi - but should NPD teams look at it as an emerging ingredient for other applications? We used real-time, AI-based, UK consumer trend data to find some actionable answers

Inside UK gochujang trends with consultant development chef, Philli Armitage-Mattin

With the UK starting to go for gochujang, PURE NPD gets together with development chef Philli Armitage-Mattin to discuss dishes, combinations and other potential opportunities in the Asian condiment space

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