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Keto-friendly product branding ideation in retail (and beyond)

With keto diets rising in popularity in the UK, PURE NPD looks at how existing brands might pivot their existing product branding to incorporate a keto-friendly message

How they made The Collective’s kefir yoghurt drink – Stage III: Marketing

In the third and final part of The Collective's kefir story, product developer Fiona Cramp reveals how the brand set about marketing their range, details the trade marketing tactics used and offers advice on where brands should focus their efforts post-launch in order to keep a product on a shelf

Keto Diet Trends: what’s going on in dairy and baking?

Following on from our AI-based data piece with Tastewise on keto diet trends in the UK, PURE NPD goes inside the dairy and baking retail categories, across the UK and US, to gauge current ketogenic NPD direction

Inside plant-based fish trends with Louise Kirby, development and brand lead at Good Catch

In our interview with Louise, we discuss the advancement of plant-based fish from a development point of view, the different ingredients used in creating seafood alternatives and the unusual idea of vegan ceviche

Plant-based fish: supermarket category analysis and the healthy eating gap between restaurants and retail

Trends expert Hannah Atton provides her analysis of both the UK retail and foodservice sectors when it comes to the emerging plant-based fish trend, with a sprinkling of major supermarket category analysis thrown in

“The landscape for food retailing is changing, for good”: What we learnt from Ocado’s massive jump in yearly sales

Online supermarket giant Ocado have said that the grocery landscape is changing “for good” as it reported a mammoth 35% jump in sales over the past year

Almond Macaroon Nakd bar arriving in February

Natural Balance Foods is to introduce a new flavour of Nakd bar, with Almond Macaroon joining the range come February

How they made The Collective’s kefir yoghurt drink – Stage II: Production

Food developer Fiona Cramp reveals the strategies behind The Collective’s kefir yoghurt drink launch in 2018, detailing the steps she took in production

How vending innovations could revolutionise post-pandemic retail

David Llewellyn, chief executive of the Automatic Vending Association (AVA), discusses the changing face of retail and the innovations in vending which could make it the go-solution in a post pandemic world

How a packaging redesign can help define brand strategy and product proposition

Chandos Elletson delves into the product design blueprint for Scandinavian baby food challenger Gro Gro, discovering the importance of language and on-pack assurances

Move over Millennials, it’s time for Generation P: The Perennial Shoppers

PURE NPD’s Chandos Elletson discusses the emergence of Generation P - the new shopper age group hailed as a $1.460bn opportunity for retailers and suppliers

How they made The Collective’s kefir yoghurt drink – Stage I: Concept

In the first of a three-part series, food developer Fiona Cramp reveals the strategies behind The Collective’s kefir launch in 2018, explaining the key decisions made in terms of UK trends, retailers and competitors

Poundland’s Project Diamond Ice further proof that the freezer is back

Poundland is betting on the freezer to be a key category going forward

Shoppers more willing to stop and learn about new products during their shop

A new report by behavioural communications experts HeyHuman has shown that consumers are not put off by in-store promotional sampling

Three key points from the 2020 John Lewis Partnership Plan

The 2020 John Lewis Partnership reveals where the retailer sees the future and the sorts of customers who will shape their focus. Chandos Elletson discovered some very revealing details that could shape NPD going forward.

Lactalis predicting baking cheese sales surge this Christmas

The French company says there is the potential for triple figure sales increases for baking cheeses over the Christmas season

Bakkavor’s Fresh Eats NPD launches in Marks & Spencer

PURE NPD talks with Sarah Bull, director of product development at Bakkavor, about their recent NPD launch in M&S

Six plant-based dessert brands to watch

PURE NPD’s Nicola Spalding looks at six different plant-based dessert launches from across the globe

UK food-to-go market opportunities forecasted for fast-moving businesses

IGD have released their annual UK food-to-go market forecast to 2022 and predictions of how COVID-19 will impact the sector in the medium-long term

How integrated sampling campaigns can drive product awareness and brand perception

Chandos Elletson delves into the process of integrated sampling, laying out snack brand Karma Bites’ successful social media campaign with specialists Flavor Sampling

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