With keto diets rising in popularity in the UK, PURE NPD looks at how existing brands might pivot their existing product branding to incorporate a keto-friendly message
In the third and final part of The Collective's kefir story, product developer Fiona Cramp reveals how the brand set about marketing their range, details the trade marketing tactics used and offers advice on where brands should focus their efforts post-launch in order to keep a product on a shelf
Following on from our AI-based data piece with Tastewise on keto diet trends in the UK, PURE NPD goes inside the dairy and baking retail categories, across the UK and US, to gauge current ketogenic NPD direction
In our interview with Louise, we discuss the advancement of plant-based fish from a development point of view, the different ingredients used in creating seafood alternatives and the unusual idea of vegan ceviche
Trends expert Hannah Atton provides her analysis of both the UK retail and foodservice sectors when it comes to the emerging plant-based fish trend, with a sprinkling of major supermarket category analysis thrown in
Online supermarket giant Ocado have said that the grocery landscape is changing “for good” as it reported a mammoth 35% jump in sales over the past year
Food developer Fiona Cramp reveals the strategies behind The Collective’s kefir yoghurt drink launch in 2018, detailing the steps she took in production
David Llewellyn, chief executive of the Automatic Vending Association (AVA), discusses the changing face of retail and the innovations in vending which could make it the go-solution in a post pandemic world
Chandos Elletson delves into the product design blueprint for Scandinavian baby food challenger Gro Gro, discovering the importance of language and on-pack assurances
PURE NPD’s Chandos Elletson discusses the emergence of Generation P - the new shopper age group hailed as a $1.460bn opportunity for retailers and suppliers
In the first of a three-part series, food developer Fiona Cramp reveals the strategies behind The Collective’s kefir launch in 2018, explaining the key decisions made in terms of UK trends, retailers and competitors
The 2020 John Lewis Partnership reveals where the retailer sees the future and the sorts of customers who will shape their focus. Chandos Elletson discovered some very revealing details that could shape NPD going forward.
Chandos Elletson delves into the process of integrated sampling, laying out snack brand Karma Bites’ successful social media campaign with specialists Flavor Sampling
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