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AI-based Ideation: Tepache (the Mexican fermented pineapple beverage)

Tepache is a traditional Mexican beverage made from fermented pineapples - but would the UK consumer take to it?

Evolving innovation in the sports drink industry (and the AI-backed consumer motivations)

PURE NPD looks at how evolving consumer demand is changing the face of the sports drinks scene, with a dairy-based innovation and nano-amplified hemp extracts both spotted across the pond

How healthy snacking brand Nibble accidentally created a keto-friendly answer to the chocolate chip home baking gap

PURE NPD discovers how, while developing her new range of keto-friendly biscuit bakes, Nibble founder Erin Moroney found (and filled) a gap in the chocolate chip home baking category

How (and why) snacking disrupters Made for Drink developed their “ambitious” potato crisp debut

PURE NPD catches up with Made for Drink founder Dan Featherstone to discover the bar snack brand's motivations for deciding to tackle the £1bn potato crisp category

Oat-based vegan pizza: branding ideation from AI-based trend analysis

Branding agency Blue Sheep Design explores how an oat-based vegan pizza - touted as a real opportunity in NPD by AI-based trends platform Tastewise - might look if taken through to the retail shelf

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