PURE NPD looks at how evolving consumer demand is changing the face of the sports drinks scene, with a dairy-based innovation and nano-amplified hemp extracts both spotted across the pond
PURE NPD discovers how, while developing her new range of keto-friendly biscuit bakes, Nibble founder Erin Moroney found (and filled) a gap in the chocolate chip home baking category
PURE NPD catches up with Made for Drink founder Dan Featherstone to discover the bar snack brand's motivations for deciding to tackle the £1bn potato crisp category
Branding agency Blue Sheep Design explores how an oat-based vegan pizza - touted as a real opportunity in NPD by AI-based trends platform Tastewise - might look if taken through to the retail shelf
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